Dad said “What do you know about a brushless shaving cream?” Carl said “I never heard of one.” Dad tossed him a tube of Lloyd’s Eux-E-Sis and said “Can you make a better one than this?” Carl took a look at it and said “Well, I can sure try — I used to be chief cosmetic chemist for the old Minneapolis Drug Company.” Then Carl picked up the phone and ordered the ingredients that he thought he needed, and about 3 o’clock that afternoon batch number one of Burma-Shave came off the fire. It was, frankly, terrible stuff. We had formulations on and off the market about three times. It wasn’t until we got to formula One Forty-three that we came up with a good, stable product. Actually we’d gone by it and were up close to formula Three Hundred, and then Dad discovered some of the old One Forty-three left in a jar and got a real fine shave from it. That’s how we discovered that, if you aged old One Forty-three for two or three months, you got a fine shave with it.
The Verse by the Side of the Road
Frank Rowsome, Jr.