This is what Ted Williams (baseball player, not homeless voiceover guy) said:
All I want out of life is that when I walk down the street folks will say “There goes the greatest hitter who ever lived.”
If your character doesn’t dream BIG, why are we interested?
If your character doesn’t want something that scares her… what have you got?
If your character doesn’t want something that everyone around her thinks is stupidly impossible, why will we turn the page?
You have to know one thing and one thing for sure about your hero… “What does she want?”
Know that (making sure you have the correct desire) and you’ve got something. But it has to be right. And, taking a lesson from Mr. Wonderful, it had better be big and NEARLY unobtainable.
Because that way, your hero is obsessed with her goal. Critical.
Therefore, we’re interested.
Even more critical.